Erica Banks “Buss It” Churns a Viral Dance Challenges for the Ages
In the midst of the worst epidemic to plague the earth since the 1918 influenza pandemic which inflicted a third of the Worlds population has there been such a halt to life as we knew it. A social world filled with the freedom of self expression and self indulgence has been replaced by distance window watching of a mirage of images that reminds us of what use to be. The liberty of attending your daughters’ recital, tailgating at the coliseum, or watching a broadway stage play has been dwindled to limited participation or better yet, viewing a broadcast of a regulated practice run of the real thing. While the Entertainment Industry has posted a 80 million dollar lost for 2020, all indicators suggest the estimated loss in the entertainment industry will climb upwards of 160B in the next 5 years.
Thanks to the creativity and ingenuity of the tech industry, users have found alternatives to social gathering in unique interactive apps, games, and the flick of the wrist through mediums such as Netflix and Youtube. Although Netflix and Youtube provide content and offer users a carte of choices and play on demand, it’s the social interactive apps such TikTok and Instagram that have come to the rescue as the catalyst between social distance and social infringement. The name of the game is engagement! With both, TikTok and Instagram, users feel connected to the world by making short…
